Skip Pizzi discusses where radio broadcasters need to be headed, and we discuss Arbitron's PPM.
This week's guest is
Skip Pizzi. Skip is a consultant to corporate, legal, government and broadcast industry clients on the subjects of new media and digital transition. He is also now the Technology Editor at
Radio Ink magazine, and kicking off a new section, Tech Ink.
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Article originally appeared on This Week in Radio Tech (http://thisweekinradiotech.com/).
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