Making money from Internet streaming has a key prerequisite: Getting the tech right! These days, broadcasters’ streaming audio can encompass a lot more that just encoding the Program feed. With proper metadata signalling a broadcaster can insert targeted ads - just what advertisers are looking for. Sam Sousa is the Senior Solutions Consultant at Triton Digital and joins us to explain what makes this targeting possible.
Show links:
Triton Digital Support FAQs - lots of great technical info here
Triton Audio Streaming info
Guide to Metadata insertion
Telos Z/IPStream R/2 stream encoder with Triton Station Manager functionality
Software Defined Radio technology - A Technical Introduction
MPXTool and Looking Glass - broadcast-specific applications of SDR
Guest:
Sam Sousa - Senior Solutions Consultant, Triton Digital
Hosts:
Chris Tobin, IP-Solutionist
Kirk Harnack, The Telos Alliance, Delta Radio, & South Seas Broadcasting
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