TWiRT 542 - Engineering Adds Revenue via RDS with Joe Marshall
Friday, April 30, 2021 at 10:31PM
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The FM Radio Data System has been around for 45 years, but internationally finalized in 2000. Despite being a worldwide standard, radio manufacturers and broadcasters have implemented the standard in different ways, resulting in rather inconsistent information displays for consumers. One leading company fixing this problem is Quu. Joe Marshall is the Technical Success Manager for Quu, and focused on helping FM broadcasters get consistent and compelling data and graphical displays on every FM and HD radio on the road. 

Show Notes:
NAB Study and Best Practices:
NAB Auto Initiative (this page links to these two PDFs):
NAB_DigitalDash_BestPractices_0319.pdf
NAB_DigitalDash_RecommendedBestPractices_0419.pdf

Guest:
Joe Marshall - Technical Success Manager at Quu, Inc.

Host:
Kirk Harnack, The Telos Alliance, Delta Radio, Star94.3, & South Seas Broadcasting

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Article originally appeared on This Week in Radio Tech (http://thisweekinradiotech.com/).
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