TWiRT 778 - Begin with the End in Mind - with Tony St. James
Friday, December 12, 2025 at 2:33PM
TWiRT 778 opens with a broadcaster whose reach spans far beyond the cotton fields and high plains of West Texas. Tony St. James, owner of KFLP AM-FM in Floydada, has built a multi-platform media operation that punches far above its market size. Alongside running his stations, Tony operates two prolific content networks: the West Texas Friday Night Scoreboard and the All Ag Network. His voice is also instantly recognizable to rural audiences nationwide through his frequent appearances on RFD-TV and SiriusXM’s Rural Radio channel.
Tony joins Kirk Harnack to talk shop about the technical, workflow, and operational strategies that allow a small-market broadcaster to deliver big-market volume. From managing affiliate distribution, to producing consistent ag and sports content, to keeping costs and complexity under control, Tony shares the practical methods that let him serve multiple media platforms and dozens of stations every day. This episode is a masterclass in scalable, real-world radio operations from someone who lives it.
Show Notes:
All Ag Radio Network
KFLP AM/FM, Floydada, TX
West Texas Friday Night Scoreboard Show
Tony St. James, Market specialist on RFD-TV
Guest:
Tony St. James - Owner at KFLP AM/FM, Market Specialist at RFD-TV, Host at All Ag Network
Host:
Kirk Harnack, The Telos Alliance, Delta Radio, Star94.3, South Seas, & Akamai Broadcasting
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TWiRT 778 - Begin with the End in Mind - with Tony St. James
