TWiRT 158 - Where's My Radio?

Could AM/FM radios disappear from new car dashboards in 2 or 3 years? That’s the word from an auto industry insider. Whether or not traditional radios disappear from autos, radio stations better be working on their digital delivery future.

Chris Tobin, Tom Ray, Chris Tarr, and Kirk Harnack raise the volume on discussing digital delivery platforms, apps, FM chips, and traditional radio listening.

THIS WEEK IN RADIO TECH IS SPONSORED BY

Omnia Audio and the Omnia range of audio processors for streaming audio, including the Omnia ONE Multicast.

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TWiRT 158 - Where's My Radio?

Comments

[Alex Hartman]

An interesting story here guys. But the head in the sand factor was absolutely here. One gent points out "what about disasters?"... that doesn't happen 99% of the time. "What about buffering?" Get off Sprint Chris, america's slowest network. I can drive 300 miles from Minneapolis to Milwaukee listening to tunein radio to a specific station, pandora, etc with no problems on T-Mobile or Verizon.

The thing that nobody mentioned in this however is one thing radio knows very well. MARKET SHARE. For every person going to pandora, stitcher, tunein, etc. That's market share lost or gained depending on who you are. The ability to listen to OTA radio stations via stitcher and tunein is great. A guy in Milwaukee can listen to a station in the UK, China, Iraq, etc. Think about this, soldiers on deployment can keep up with radio and news from home with these apps... All good things.

How to monitize it?? Radio is marketing, the music is there to keep you interested til the next stopset, nothing more. Radio is NOT there for the music that's for sure. If radio can't figure out how to sell their own product to a global or even regional audience with HARD numbers versus Arbitron's guesses. I have my streams paid for by Budweiser, a local car dealership and the sports boosters club. My streams make money on those 3 items alone, with over 120,000 impressions per month for an average TSL of over 80 minutes, OTA radio would kill for that kind of numbers.

It's not rocket surgery. ;)