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TWiRT 256 - Audio Watermarking Technology Explained

Audio watermarking for audience measurement (Arbitron/Nielsen PPM®) is in the broadcast industry news. Third party research is offering more detailed measurement of watermarking’s effectiveness on differing audio content. Further, this research is demonstrating that improvements in reliable watermarking detection are possible. We hear from MIT PhD, Dr. Barry Blesser, along with Geoff Steadman, Founder of 25-Seven Systems.

Geoff Steadman, Founder - 25-Seven Systems, The Telos Alliance

Chris Tobin, IP-Solutionist
Kirk Harnack, The Telos Alliance, Delta Radio, & South Seas Broadcasting

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TWiRT 256 - Audio Watermarking Technology Explained

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