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TWiRT 449 - Watermarking Strategy with Paul Kriegler & Dr. Barry Blesser

Radio broadcasters in so-called “PPM Markets” are faced with managing two signals for each station. One is the audio program that listeners hear; the other is the watermark signal heard by Personal People Meters (PPM)™.  Broadcasters concerned with counting their listeners (all of them in a PPM market) must treat their watermark signal with similar care to their on-air audio. In this episode, Dr. Barry Blesser explains the science of audio watermarking. Then Paul Kriegler describes the Best Practices for making sure your watermark signal is consistently detected in the field. 

Show Notes:
NAB Pilot - Examining Ratings Watermarks: Voltair and the PPM
Audio Watermarking on Wikipedia
We mentioned Kantar Audio Watermarking
Audio Processing for Best On-Air Sound and for Watermark Encoding
BRR (Bit Rate Reduction) and Its Impact on Psychoacoustic Watermarks by Paul Shulins

Dr. Barry Blesser, Ph.D. - Director of Research, The Telos Alliance

Paul Kriegler - Manager, US Omnia Sales

Chris Tobin, IP-Solutionist
Kirk Harnack, The Telos Alliance, Delta Radio, & South Seas Broadcasting

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TWiRT 449 - Watermarking Strategy with Paul Kriegler & Dr. Barry Blesser

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