TWiRT 612 - Digital Audience Engagement with Curtis Machek
Friday, September 30, 2022 at 1:28PM
We met Curtis Machek almost 300 TWiRT episodes and exactly six years ago! In 2016 he won awards for “Broadcast Logger”, a cloud-based audio recorder for radio stations. Since then he’s working with radio stations, auto dealers, and medical clinics to effectively engage their listeners, customers, and patients. Text Groove does this with opt-in text messaging that’s designed specifically to not annoy, but to engage the recipients, inviting them to listen, test drive, and stay healthy. We’re focusing on the radio stations’ use of this technology - how to misuse it, and of course, how to use it properly to build loyal audiences.
Show Notes:
Text Groove promises to “Engage with listeners in a meaningful way.”
102.3 Now Radio, Edmonton, Alberta, Canada - an example of listener interaction
Twilio presents “7 Best Practices for SMS & Text Marketing”
We met Curtis Machek in 2016 when he won awards for Broadcast Logger at NAB.
Guest:
Curtis Machek - CEO at Text Groove
Hosts:
Chris Tarr - Group Director of Engineering at Magnum.Media
Kirk Harnack, The Telos Alliance, Delta Radio, Star94.3, & South Seas Broadcasting
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